We will determine what social media tools are the correct fit for you, your business, customers and employees. Using these tools we will also incorporate the right business strategies. Whether it’s consulting, training and/or full management of your social media tools, we will give your business that competitive edge.
Not sure the right strategy for your business? Call us at (414) 810-6728 or Email.
Web 1.0 (one-way conversation or simply having a static website) is a thing of the past. Web 2.0 has arrived! Using social media tools you can use Web 2.0 to it’s full potential. Whether it’s using social media, simply monitoring what is being said about your business or full social media management, we are with you every step of the way.
We will work with your business to build your social media strategy and build brand loyalty. Most people believe customer loyalty is a thing of the past. We believe, through the use of social media and great customer service, you can gain customer loyalty and grow your business all while building your online presence.
What is Social Media?
Social media IS:
- Engaging
- 2-Way Interaction With Customers/B2B (Web 2.0)
- Relationship Building
- Communicating
- Monitoring Your Online Brand
- Reaching Out to Your Customers (or B2B)
- Creating Content to Influence or Empower
Social media NOT:
- Just a Marketing Gimmick
- Static Web Site (Web 1.0)
- Rocket Science
Why Social Media Is Beneficial For Your Business?
Social media is interacting between you and your customers (current & prospective) through the use of technology. This social interaction uses conversation, pictures, video and audio. It is an open dialogue and is engaging!
It builds customer loyalty through interaction and listening to what your customers are saying about your business. It establishes credibility by sharing useful articles, presentations and resources that interest customers and prospects. It builds a community around your business or product(s). Offers the opportunity for you to get a better understanding of your customers and how your business is being perceived.
Want to get ideas for a new product? Why not ask your using social media through twitter and/or facebook? Simply asking your network what they want shows that you are listening to them. Already have a new product that are going to launch? Why not test and get early feedback using social media.
With social media you can personalize your brand. Most don’t want to buy services or products from a logo, they want to buy from a person. With the correct strategies you can make your business more personable.
Want to understand who’s talking about your brand and what they are saying? It’s happening whether you’re monitoring or not. Why not build on the positive and address the negative? Use this as an customer service tool. If you find good posting regarding your business, reach out to them to thank them for doing business with you. Also take this opportunity to reach out to people that may not be speaking so highly of your business. Maybe asking how you can improve their experience with the bad issue they had.
Other benefits include:
- Direct customer communication
- Build your network
- Reach out to potential new customers/business.
- Product launch promos
- Receive direct feedback
- Reach a global audience
- Customer service tool
The Tools (most popular)
There are many social media tools and they are ever changing. They are also intertwined many linking each to the other. Here are a few of them with brief descriptions.
Facebook: With over 500 millions users, facebook is a great place to connect with family, friends & coworkers. Businesses can create pages for branding, customer engagement (or B2B), drive web traffic, customer feedback, influence, showcase what separates your business from competitors, build relationships plus more…
Twitter: is a social networking and microblogging service that allows you answer the question, “What are you doing?” by sending short text messages 140 characters in length. Businesses can use twitter for brand awareness, product promotion, gaining SEO, Q&A’s, press release, drive traffic, customer service plus more…
Foursquare: is a location-based social networking game. The two best words to describe foursquare is Explore & Discover. User “check-in” at venues (restaurants, bars, shops, etc) informing their friends where they are. Foursquare uses GPS to find your location and aims to encourage people to explore their neighborhoods and then reward people for doing so. Businesses can use this to encourage customer loyalty by offering specials to users and most “check-ins”. As a business owner, foursquare offer real-time venue stats including: most recent visitors, most frequent visitors (Mayors), time of day users check in, number of unique visitors, gender breakdown of customers, portion of check in broadcasted to facebook & twitter plus more…
Linkedin: With over 70 million members, Linkedin is professional network allowing users connect with colleagues (previous & current), family, friends & classmates. It helps you exchange knowledge, ideas and opportunities. By creating a business profile, businesses can use Linkedin to earn trust, due market research, gain knowledge through polls, answer & ask questions in the Q&A’s section, grow your network by participating in industry groups, research your prospects, share articles and your presentation to influence, post job listings plus more…
Blog/RSS: A blog is simply an online journal with an interactive aspect where visitors can leave comments and links. It allows users to reflect, share opinions and discuss various topics. There are several types of blogs: Personal, Corporate/Organizational, by genre and by media device – Vlog (video blog), podcasts, etc to name a few. RSS (Really Simple Syndication) is a tool used to capture these blogs. Once a blog or website is updated, customers/subscribers are notified via their RSS. Blogs/RSS benefit your business by be able to listen to what people are blogging about you. Your blog can create an open communication with your customers while you get feedback on upcoming products/events. plus more…
Wikis: Is a collaboration from users that allows the easy creation and editing of wikipages on any topic. Why is it important to your business? Wikis appear at the top of of search engines, so what they say about your business matters.
Yelp: Let’s local businesses share information with customers (current & prospective), i.e. location, specials, contact info, etc. It also lets consumers share their experiences about the business by posting suggestions to the business profile. As a business owner you can communicate with your customers (privately or publicly), track views of your profile page, announce special offers, upcoming events, etc.
Not sure the right strategy for your business? Call us at (414) 810-6728 or Email.
